Our client recognized financial literacy and financial wellbeing as a key societal issue. The objective was to address the issue focused on businesses and stakeholders.
We worked with the client and technology partner to develop an e-platform for improving financial literacy and facilitating financial wellbeing and growth through banking products. We collaborated to map out a business development strategy that helped expand on the relevance of the product to the target market starting from Ghana. Through key research and insights in the financial sector, the product features were carefully built to address the financial growth of each user overtime.